Home > Business > Ecological Fertiliser
Ecological fertiliser is the cornerstone of the Group. Adhering to the principle of “soil testing and prescribed fertilization” over a decade, the Group has built a green and ecologically sustainable business with core products of organic fertilisers, si-mg fertilisers, functional fertilisers and new ecological fertilisers. The agricultural services include research and development, production to sales and marketing. The fertiliser sells into markets through direct sales and distribution, sales network covers Northern, Central and Southern provinces. The fertiliser brands are “Le He He”, “Feng Shou”, “Zhan Lan”, “Yanyangtian” and “Dongfanghong”, in which “Le He He” and “Yanyangtian” are popular among farmers and rewarded as “2016 Top 50 Brands of Farmer’s Most Trusted Fertilisers” (2016農民信賴的肥料品牌五十強). The Group’s fertilisers products are applied in different types of crops, including food crops and tea, fruit, vegetables, peanuts, bamboo grove and eucalyptus. The core functions of the fertiliser products are ecologically friendly and enhancing soil fertility. The products are tailored for green cultivation and organic farming.

A study from Chinese Academy of Agricultural Sciences indicated that around 50% or more of 450 million mu paddy fields in the PRC are low in silicon, whereas 19% of them are low in magnesium. The surface area is equivalent to 23 million hectares. It leads to an unsought potential of approximately 40 million tonnes of silicon magnesium fertilisers per annum. The Group owns the major source of raw materials of silicon magnesium fertiliser products, the serpentine mine, and the unique production capability, provide the secure raw materials of silicon magnesium production at low cost, which strengthen the sustainable development of the fertiliser business.

The three major production bases are located at Jiangsu Province, Shandong Province and Jiangxi Province, covering Northern, Central and the Southern markets. The overall production capacity of fertilisers will reach over 3,000,000 tonnes. The Group has an experienced research and development team, and owns 8 patents in fertiliser production. It is recognised as the “National Chemistry Agricultural Services Centre” (全國化工農化服務中心) and “Provincial Technology Development Centre” (省級技術開發中心), its strong technology and leading agricultural services network strengthens its competitive advantages. Given the promotion and penetration of healthy food and organic agricultural products in the PRC, the Group is able to capture a brighter development of its fertiliser business.

Shandong Hongri has invented the production technology of potassium sulfate compound fertiliser. Being the inventor, it is well-known as the “father of sulphur-based compound fertiliser” and highly recognised in the market.

Against the backdrop of agricultural modernization, the Chinese government will strive to promote structural revolution and optimize agricultural structure. The Group will capture the opportunity given its reputation in the industry and differentiated products in the market, as well as extensive sales network and experienced management team. The Group will also speed up the core business consolidation and expand operation scale, in order to enhance the synergy between products, market and brand, ultimately expand market share and increase income source.