Century Sunshine Group Holdings Limited (Stock Code: 00509.HK) was founded in 2000. The Group was listed on the GEM Board in February 2004 then was transferred to the Main Board in August 2008. It was the first HK-listed company specialising in the ecological fertiliser business. The Group positions itself as one of the leading and largest vertically integrated businesses covering magnesium and ecological fertilisers to achieve green technological innovations.
The Group has been devoting to the research and development of its new growth driver. Owning several patents in high-quality rare earth magnesium alloys production techniques and a resourceful dolomite mine which is rich in high-quality magnesium, together with advanced technology in the magnesium alloy production site, the Group is able to utilise its advantage on one-stop value chain from upstream raw materials supply to production. The overall competitiveness is enhanced through rich resources and economy of scale production.
The magnesium production sites are located at Jilin Province and Xinjiang Uyghur Autonomous Region, among which, the Xinjiang production base is situated at Hami City, the main connection point of “Belt and Road”. Hami is famous for its abundant resources, including quality and low-cost coal and dolomite mineral. These facilitate the development of magnesium business of the Group. Xinjiang production base has been authorised to produce 75,000 tonnes of magnesium alloys and related products.
The Group is developing, producing, and distributing ecological fertilisers, including organic and compound Si-Mg fertilisers, functional fertilisers, and new-type ecological compound fertilisers. The fertilisers are promoted through its brands, "Le He He", "Feng Shou", "Zhan Lan", "Yanyangtian", and "Dongfanghong". Among these brands, “Le He He” and “Yanyangtian” were awarded the “2016 Top 50 Brand of Farmers’ Most Trusted Fertilisers”. Yanyangtian was rewarded "China's Best Fertiliser 2018" and "China's Efficient Fertiliser Premiums Brand in 2019". These rewards imply the popularity of the brands among users. The products are tailored to different types of crops, especially cash crops such as tea, fruits, vegetables, peanuts, bamboos, eucalypt trees, etc. The unique attribute of the fertilisers is environmentally friendly, which enhances soil fertility, and is suitable for ecological farming such as organic farming.
Major production sites are located in Jiangsu and Jiangxi provinces, and the product sales network is all over Mainland China. The Group embraces strong research & development team, with several patents in fertiliser production and relevant technology; and optimises its advantage and competitiveness through strong technology and leading agricultural services with the recognition of “National Chemical Agricultural Service Centre” (全國農化服務中心) and “Provincial Technology Development Centre” (省級技術開發中心). Given the promotion and penetration of healthy food and organic agricultural products in the PRC, the Group is able to capture a brighter development of its fertiliser business.
The Group stringently implements corporate responsibility, and strives to achieve corporate and social harmony. It actively responds to and participates in environmental protection. It received relevant certification and consistently contributes to and cooperates with the community. The Group focuses on talents development and building the team with the focus on human resources.
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